Jack in the Box and one of the worst E. Coli Outbreaks in U.S. History

In 1993, Jack in the Box fast-food restaurant had an E-coli outbreak that spanned multiple states, harmed over 600 people, and killed at least 4 children (Murano, 2018). “In the year and a half following the outbreak, Jack in the Box lost approximately $160 million both in court and from lost sales” (Marler, The Marler ClarkContinue reading “Jack in the Box and one of the worst E. Coli Outbreaks in U.S. History”

Logos and Branding

What is the deal with the Starbucks logo? We’re not the first person to ask this question. Starbucks’ (2021) brand mission is “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Despite being a wildly successful brand with revenue of over 6.19 billion in 2019, theContinue reading “Logos and Branding”

The Future of Digital Advertising!

Mobile Marketing             Since 2014 mobile internet usage has surpassed desktop internet usage, and this number is still on the rise today (Dodson, 2016). The mobile audience is very large and always expanding. 67.04 % of the entire world’s population own mobile phones (Turner, 2021). This is an excellent opportunity to reach a large numberContinue reading “The Future of Digital Advertising!”

Preliminary Findings and Limitations

Objectives “P&G products have made a name for themselves by combining “what’s needed” with “what’s possible”—making laundry rooms, living rooms, bedrooms, kitchens, nurseries, and bathrooms a little more enjoyable for over 181 years” (Proctor & Gamble, 2020). This motto spells out P&G’s objectives of solving personal upkeep issues and constant innovation. The research I haveContinue reading “Preliminary Findings and Limitations”

P&G and the New Product

I have chosen Proctor and Gamble as the parent company of my product’s brand. It appears that P&G is the umbrella company over more than sixty other brands. P&G is a trusted and established company with one hundred and eighty-one years of experience in the world of self, family, and home care products. P&G’s mottoContinue reading “P&G and the New Product”

Green For Profit, or Green For the Environment?

A new trend of being ethically sourced, sustainable, or “green” is appearing in every sector. Is it real? Or are companies cashing in? I can’t say for sure. Starbucks appears to be a surprisingly ethical and socially conscious brand. Although Starbucks’ pricing is not known as cheap, at least part of their reasoning is dueContinue reading “Green For Profit, or Green For the Environment?”

Under Armour: Where Do We Go From Here?

In the Under Armour case study there are a few different market segments mentioned. Under Armour used demographic segmentations to analyze male vs. female consumers. Under Armour used demographics in analyzing the fact that out of their $2.3 Billion in sales, only $500 Million was from their women’s apparel line (University of Virginia, 2016).         Continue reading “Under Armour: Where Do We Go From Here?”

Confessions of an Amazon 2-Day Delivery Addict:

What type of Consumer are you? What is a “consumer”? From Dictionary.com: Consumer noun a person or thing that consumes. Economics. a person or organization that uses a commodity or service. Ecology. an organism, usually an animal, that feeds on plants or other animals. In the context of marketing, the subject of this blog, the economic definition comesContinue reading “Confessions of an Amazon 2-Day Delivery Addict:”

Tell me what you want, what you really really want!

In the immortal words of the Spice Girls, “Tell me what you want, what you really really want!” Firms often struggle to know exactly what their consumers want and need, and social media influencers can help companies get those answers! Social media influencers often get a bad rap as fake, boujie, entitled, spoiled brats, butContinue reading “Tell me what you want, what you really really want!”

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