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A spot to learn a little, about a lot!
How does a firm know that they are on track to succeed? What is the focus of each department, or the firm as a whole? These questions are answerable by establishing marketing objectives or goals. Setting goals and objectives give employees and other stakeholders something to work towards. These goals canContinue reading “Why should we use Marketing Objectives?”
There are a variety of tools that can help marketers define their target market. Two tools that I like are Hootsuite Analytics and using a test market scenario. These marketing tools can be adjusted to fit the needs of different products/ services and can help a marketer define or refine their target segment. Continue reading “Two Awesome Marketing Tools”
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