School Update – Campaign Thoughts and Feelings

Feelings

• I  feel relieved that this class is nearly over, and I feel ok about the marketing campaign itself. It was hard to come up with campaign tactics when I had no product or concept to make them about. This could have been included in the class to make it easier. Generally, you know what you’re trying to sell or convince people of before designing a campaign! Knowing about the company did help me plan the campaign some, but this was mostly due to my extensive research on the company, target market, and similar campaigns I created for other classes.   

Overall Experience

• Though I didn’t mind the concepts of the coursework to develop a campaign, I honestly felt it was extremely redundant to previous classes I was required to take, and woefully outdated. I didn’t feel stimulated by this coursework as I would have about new concepts or ideas. Social media is changing rapidly, and coursework should reflect new concepts, like VR and Metaverse. These new ideas represent different ways that social media could be used to define firms, causes, learning opportunities, and even society itself (Clark, 2021). The Metaverse is the future marketers, and specifically social media or digital marketers, should be preparing for. The Metaverse will likely disrupt many of the traditional ways of socializing, doing business, learning, and living; so marketers should be prepared to change the way marketing is consumed and digested. As the metaverse develops more features, campaigns will change significantly.

• Admittedly, some of the tactics I employed may already be overplayed from the perspective of consumers. Younger consumers are already mostly immune to ads and employ ad blockers and VPNs to guard against cookie tracking and social scrubbing (Handley, 2017). Marketers will need to find a way to coexist, non-invasively, with consumers, and must remain genuine and authentic in the quest to problem-solve pain points for consumers. Otherwise, consumers won’t continue to play ball.  

References

Clark, P. A. (2021, November 15). What is the metaverse? here’s why it matters. Time. Retrieved December 8, 2021, from https://time.com/6116826/what-is-the-metaverse/.

Handley, L. (2017, January 11). Generation Z likely to avoid advertising, use ad blockers and skip content: Study. CNBC. Retrieved December 8, 2021, from https://www.cnbc.com/2017/01/11/generation-z-avoids-advertising-uses-ad-blockers-and-skips-content.html.