Viral Media – Info Quest

Summary: It can be a very delicate dance trying to manufacture “viral” marketing. Kaplan and Haenlein’s 2011 article explores the intricate relationship between social media and viral marketing. The “social media/viral marketing waltz” is described through six concepts executives and marketers can utilize to achieve success. The following is a summary of the article. 1.Continue reading “Summary of “Two Hearts In Three-Quarter Time: How To Waltz The Social Media/Viral Marketing Dance” by Kaplan and Haenlin (2011)”