Mobile Marketing Since 2014 mobile internet usage has surpassed desktop internet usage, and this number is still on the rise today (Dodson, 2016). The mobile audience is very large and always expanding. 67.04 % of the entire world’s population own mobile phones (Turner, 2021). This is an excellent opportunity to reach a large numberContinue reading “The Future of Digital Advertising!”
McD’s vs Burger King, a decades long rivalry. How Can Burger King step up their game?
The Voice did a fantastic job of meeting the wants and needs of their audience. By creating so many opportunities for fans to engage with the show through digital and social media, they created a sense of community and loyalty to the brand.