Most Interesting The most interesting thing I learned about was about organizational behavior. It was fascinating reading about the tech company who didn’t understand why their social media implementation completely failed. The firm was completely tone deaf and even made using the social media part of their employees’ review (Huy & Shipilov, 2012). ThisContinue reading “Course Recap – MKT 455”
Category Archives: Digital marketing
School Update – Campaign Thoughts and Feelings
Feelings I feel relieved that this class is nearly over, and I feel ok about the marketing campaign itself. It was hard to come up with campaign tactics when I had no product or concept to make them about. This could have been included in the class to make it easier. Generally, you know whatContinue reading “School Update – Campaign Thoughts and Feelings”
Is Emotional Capital Important?
It’s the most important factor in sustainability and true success. STATEMENT: The authors (Huy and Shipilov, “The Key to Social Media Success Within Organizations”) argue that the main reason some social media initiatives fail to bring benefits to companies is that the initiatives do not create emotional capital, which they define as a strong emotional connectionContinue reading “Is Emotional Capital Important?”
REFLECTION: Thoughts on the Course
Most Important Two elements stick out to me among the many important pieces of a successful marketing campaign, knowing your segment, and understanding your objectives. Objectives “Well established objectives and goals will form the foundation of full marketing plan strategies and tactics” (Seltzer, 2010). Setting objectives gives a marketer orContinue reading “REFLECTION: Thoughts on the Course”
All Press is Good Press for the Pepsi Refresh Campaign and its Triple Bottom Line loving Segment
From the Harvard Business Review: The triple bottom line is a business concept that posits firms should commit to measuring their social and environmental impact—in addition to their financial performance—rather than solely focusing on generating profit, or the standard “bottom line” (Miller, 2020) In 2009 Pepsi chose to forgo the traditional Super bowl Marketing itContinue reading “All Press is Good Press for the Pepsi Refresh Campaign and its Triple Bottom Line loving Segment”
How Is This Class (Social Media Campaign) Going?
So far, I have found this class on social media campaigns to be fairly easy. This social media class is the 4th or 5th class with the same content I have taken, so nothing has been too strenuous, though it is writing and time intensive with extra blog replies and other papers, etc. I loveContinue reading “How Is This Class (Social Media Campaign) Going?”
My Top Three Social Media Platforms
Social Media and Me A multitude of new players has entered the ever-expanding world of social media along with a horde of new ways to use existing social media tools. There can be a learning curve for many of the features, and frankly, it can be a time suck to use and learn the platforms!Continue reading “My Top Three Social Media Platforms”
Why should we use Marketing Objectives?
How does a firm know that they are on track to succeed? What is the focus of each department, or the firm as a whole? These questions are answerable by establishing marketing objectives or goals. Setting goals and objectives give employees and other stakeholders something to work towards. These goals canContinue reading “Why should we use Marketing Objectives?”
Two Awesome Marketing Tools
There are a variety of tools that can help marketers define their target market. Two tools that I like are Hootsuite Analytics and using a test market scenario. These marketing tools can be adjusted to fit the needs of different products/ services and can help a marketer define or refine their target segment. Continue reading “Two Awesome Marketing Tools”
Top 5 Reasons You Should Be Using Pinterest for Marketing!
There are so many social media platforms these days, and the landscape is continually evolving. One of my favorite platforms, as a consumer and as a marketer is Pinterest! Here are my top 5 reasons that businesses shouldn’t ignore Pinterest: 1. HUGE Amount of Users Worldwide Pinterest has roughly 459 million monthly active users. 100Continue reading “Top 5 Reasons You Should Be Using Pinterest for Marketing!”