There are so many social media platforms these days, and the landscape is continually evolving. One of my favorite platforms, as a consumer and as a marketer is Pinterest! Here are my top 5 reasons that businesses shouldn’t ignore Pinterest: 1. HUGE Amount of Users Worldwide Pinterest has roughly 459 million monthly active users. 100Continue reading “Top 5 Reasons You Should Be Using Pinterest for Marketing!”
Category Archives: Digital marketing
Tales of a YouTube Addict
I can admit it, I’m addicted to YouTube. I am an internet native Millennial after all, and only one of about 2 billion monthly users logged into YouTube (Newberry, 2021). I watch so much YouTube that I pay for YouTube Premium to filter out annoying ads before, after, and during videos. For many people,Continue reading “Tales of a YouTube Addict”
Marketing Implications
Pinterest is one of my favorite social media sites. I use Pinterest nearly daily and have pinned thousands of ideas, photos, and recipes, among other pins. According to Barnhart from Sprout Social (2021), I am not the only “Pinterista”, 42% of all women on the internet use Pinterest, and the platform has about 400 million+Continue reading “Marketing Implications”
Jack in the Box and one of the worst E. Coli Outbreaks in U.S. History
In 1993, Jack in the Box fast-food restaurant had an E-coli outbreak that spanned multiple states, harmed over 600 people, and killed at least 4 children (Murano, 2018). “In the year and a half following the outbreak, Jack in the Box lost approximately $160 million both in court and from lost sales” (Marler, The Marler ClarkContinue reading “Jack in the Box and one of the worst E. Coli Outbreaks in U.S. History”
Logos and Branding
What is the deal with the Starbucks logo? We’re not the first person to ask this question. Starbucks’ (2021) brand mission is “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Despite being a wildly successful brand with revenue of over 6.19 billion in 2019, theContinue reading “Logos and Branding”
The Future of Digital Advertising!
Mobile Marketing Since 2014 mobile internet usage has surpassed desktop internet usage, and this number is still on the rise today (Dodson, 2016). The mobile audience is very large and always expanding. 67.04 % of the entire world’s population own mobile phones (Turner, 2021). This is an excellent opportunity to reach a large numberContinue reading “The Future of Digital Advertising!”
Preliminary Findings and Limitations
Objectives “P&G products have made a name for themselves by combining “what’s needed” with “what’s possible”—making laundry rooms, living rooms, bedrooms, kitchens, nurseries, and bathrooms a little more enjoyable for over 181 years” (Proctor & Gamble, 2020). This motto spells out P&G’s objectives of solving personal upkeep issues and constant innovation. The research I haveContinue reading “Preliminary Findings and Limitations”
P&G and the New Product
I have chosen Proctor and Gamble as the parent company of my product’s brand. It appears that P&G is the umbrella company over more than sixty other brands. P&G is a trusted and established company with one hundred and eighty-one years of experience in the world of self, family, and home care products. P&G’s mottoContinue reading “P&G and the New Product”
Green For Profit, or Green For the Environment?
A new trend of being ethically sourced, sustainable, or “green” is appearing in every sector. Is it real? Or are companies cashing in? I can’t say for sure. Starbucks appears to be a surprisingly ethical and socially conscious brand. Although Starbucks’ pricing is not known as cheap, at least part of their reasoning is dueContinue reading “Green For Profit, or Green For the Environment?”
Top Dog Vs the Under Dog
McD’s vs Burger King, a decades long rivalry. How Can Burger King step up their game?
