Mobile Marketing Since 2014 mobile internet usage has surpassed desktop internet usage, and this number is still on the rise today (Dodson, 2016). The mobile audience is very large and always expanding. 67.04 % of the entire world’s population own mobile phones (Turner, 2021). This is an excellent opportunity to reach a large numberContinue reading “The Future of Digital Advertising!”
Objectives “P&G products have made a name for themselves by combining “what’s needed” with “what’s possible”—making laundry rooms, living rooms, bedrooms, kitchens, nurseries, and bathrooms a little more enjoyable for over 181 years” (Proctor & Gamble, 2020). This motto spells out P&G’s objectives of solving personal upkeep issues and constant innovation. The research I haveContinue reading “Preliminary Findings and Limitations”
I have chosen Proctor and Gamble as the parent company of my product’s brand. It appears that P&G is the umbrella company over more than sixty other brands. P&G is a trusted and established company with one hundred and eighty-one years of experience in the world of self, family, and home care products. P&G’s mottoContinue reading “P&G and the New Product”
A new trend of being ethically sourced, sustainable, or “green” is appearing in every sector. Is it real? Or are companies cashing in? I can’t say for sure. Starbucks appears to be a surprisingly ethical and socially conscious brand. Although Starbucks’ pricing is not known as cheap, at least part of their reasoning is dueContinue reading “Green For Profit, or Green For the Environment?”
McD’s vs Burger King, a decades long rivalry. How Can Burger King step up their game?
In the Under Armour case study there are a few different market segments mentioned. Under Armour used demographic segmentations to analyze male vs. female consumers. Under Armour used demographics in analyzing the fact that out of their $2.3 Billion in sales, only $500 Million was from their women’s apparel line (University of Virginia, 2016). Continue reading “Under Armour: Where Do We Go From Here?”
In the immortal words of the Spice Girls, “Tell me what you want, what you really really want!” Firms often struggle to know exactly what their consumers want and need, and social media influencers can help companies get those answers! Social media influencers often get a bad rap as fake, boujie, entitled, spoiled brats, butContinue reading “Tell me what you want, what you really really want!”
The Voice did a fantastic job of meeting the wants and needs of their audience. By creating so many opportunities for fans to engage with the show through digital and social media, they created a sense of community and loyalty to the brand.
I need help! Digital media is my drug of choice, I am a media junkie! I am constantly on my phone when I am out, or I am on my computer or watching tv when I am home. I love consuming information, and in this digital age, it has never been easier. I am ashamedContinue reading “Confessions of a Media Junkie”
The early 1900s was a dangerous place for consumers. Anyone could sell anything, with no one checking on the claims of the product or the ingredients! You might purchase cough syrup from a street peddler that was nothing more than brown water and lemon, or it could contain something dangerously addictive, like cocaine! Thankfully thatContinue reading “Snake Oil and Flim Flam -What is Ethical Marketing?”