The Future of Digital Advertising!

Mobile Marketing             Since 2014 mobile internet usage has surpassed desktop internet usage, and this number is still on the rise today (Dodson, 2016). The mobile audience is very large and always expanding. 67.04 % of the entire world’s population own mobile phones (Turner, 2021). This is an excellent opportunity to reach a large numberContinue reading “The Future of Digital Advertising!”

Tell me what you want, what you really really want!

In the immortal words of the Spice Girls, “Tell me what you want, what you really really want!” Firms often struggle to know exactly what their consumers want and need, and social media influencers can help companies get those answers! Social media influencers often get a bad rap as fake, boujie, entitled, spoiled brats, butContinue reading “Tell me what you want, what you really really want!”

Confessions of a Media Junkie

I need help! Digital media is my drug of choice, I am a media junkie! I am constantly on my phone when I am out, or I am on my computer or watching tv when I am home. I love consuming information, and in this digital age, it has never been easier. I am ashamedContinue reading “Confessions of a Media Junkie”

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