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REFLECTION:  Thoughts on the Course

Most Important Two elements stick out to me among the many important pieces of a successful marketing campaign, knowing your segment, and understanding your objectives.  Objectives            “Well established objectives and goals will form the foundation of full marketing plan strategies and tactics” (Seltzer, 2010). Setting objectives gives a marketer orContinue reading “REFLECTION:  Thoughts on the Course”

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Why should we use Marketing Objectives?

How does a firm know that they are on track to succeed? What is the focus of each department, or the firm as a whole? These questions are answerable by establishing marketing objectives or goals.           Setting goals and objectives give employees and other stakeholders something to work towards. These goals canContinue reading “Why should we use Marketing Objectives?”