Course Recap – MKT 455

Most Interesting             The most interesting thing I learned about was about organizational behavior. It was fascinating reading about the tech company who didn’t understand why their social media implementation completely failed. The firm was completely tone deaf and even made using the social media part of their employees’ review (Huy & Shipilov, 2012). ThisContinue reading “Course Recap – MKT 455”

School Update – Campaign Thoughts and Feelings

Feelings I  feel relieved that this class is nearly over, and I feel ok about the marketing campaign itself. It was hard to come up with campaign tactics when I had no product or concept to make them about. This could have been included in the class to make it easier. Generally, you know whatContinue reading “School Update – Campaign Thoughts and Feelings”

REFLECTION:  Thoughts on the Course

Most Important Two elements stick out to me among the many important pieces of a successful marketing campaign, knowing your segment, and understanding your objectives.  Objectives            “Well established objectives and goals will form the foundation of full marketing plan strategies and tactics” (Seltzer, 2010). Setting objectives gives a marketer orContinue reading “REFLECTION:  Thoughts on the Course”

All Press is Good Press for the Pepsi Refresh Campaign and its Triple Bottom Line loving Segment

From the Harvard Business Review: The triple bottom line is a business concept that posits firms should commit to measuring their social and environmental impact—in addition to their financial performance—rather than solely focusing on generating profit, or the standard “bottom line” (Miller, 2020) In 2009 Pepsi chose to forgo the traditional Super bowl Marketing itContinue reading “All Press is Good Press for the Pepsi Refresh Campaign and its Triple Bottom Line loving Segment”

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