School Update – Campaign Thoughts and Feelings

Feelings I  feel relieved that this class is nearly over, and I feel ok about the marketing campaign itself. It was hard to come up with campaign tactics when I had no product or concept to make them about. This could have been included in the class to make it easier. Generally, you know whatContinue reading “School Update – Campaign Thoughts and Feelings”

All Press is Good Press for the Pepsi Refresh Campaign and its Triple Bottom Line loving Segment

From the Harvard Business Review: The triple bottom line is a business concept that posits firms should commit to measuring their social and environmental impact—in addition to their financial performance—rather than solely focusing on generating profit, or the standard “bottom line” (Miller, 2020) In 2009 Pepsi chose to forgo the traditional Super bowl Marketing itContinue reading “All Press is Good Press for the Pepsi Refresh Campaign and its Triple Bottom Line loving Segment”

Tales of a YouTube Addict

           I can admit it, I’m addicted to YouTube. I am an internet native Millennial after all, and only one of about 2 billion monthly users logged into YouTube (Newberry, 2021). I watch so much YouTube that I pay for YouTube Premium to filter out annoying ads before, after, and during videos. For many people,Continue reading “Tales of a YouTube Addict”

Marketing Implications

Pinterest is one of my favorite social media sites. I use Pinterest nearly daily and have pinned thousands of ideas, photos, and recipes, among other pins. According to Barnhart from Sprout Social (2021), I am not the only “Pinterista”, 42% of all women on the internet use Pinterest, and the platform has about 400 million+Continue reading “Marketing Implications”

Under Armour: Where Do We Go From Here?

In the Under Armour case study there are a few different market segments mentioned. Under Armour used demographic segmentations to analyze male vs. female consumers. Under Armour used demographics in analyzing the fact that out of their $2.3 Billion in sales, only $500 Million was from their women’s apparel line (University of Virginia, 2016).         Continue reading “Under Armour: Where Do We Go From Here?”

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