Tales of a YouTube Addict

           I can admit it, I’m addicted to YouTube. I am an internet native Millennial after all, and only one of about 2 billion monthly users logged into YouTube (Newberry, 2021). I watch so much YouTube that I pay for YouTube Premium to filter out annoying ads before, after, and during videos. For many people,Continue reading “Tales of a YouTube Addict”

Marketing Implications

Pinterest is one of my favorite social media sites. I use Pinterest nearly daily and have pinned thousands of ideas, photos, and recipes, among other pins. According to Barnhart from Sprout Social (2021), I am not the only “Pinterista”, 42% of all women on the internet use Pinterest, and the platform has about 400 million+Continue reading “Marketing Implications”

Under Armour: Where Do We Go From Here?

In the Under Armour case study there are a few different market segments mentioned. Under Armour used demographic segmentations to analyze male vs. female consumers. Under Armour used demographics in analyzing the fact that out of their $2.3 Billion in sales, only $500 Million was from their women’s apparel line (University of Virginia, 2016).         Continue reading “Under Armour: Where Do We Go From Here?”

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