Under Armour: Where Do We Go From Here?

In the Under Armour case study there are a few different market segments mentioned. Under Armour used demographic segmentations to analyze male vs. female consumers. Under Armour used demographics in analyzing the fact that out of their $2.3 Billion in sales, only $500 Million was from their women’s apparel line (University of Virginia, 2016).         Continue reading “Under Armour: Where Do We Go From Here?”

Confessions of an Amazon 2-Day Delivery Addict:

What type of Consumer are you? What is a “consumer”? From Dictionary.com: Consumer noun a person or thing that consumes. Economics. a person or organization that uses a commodity or service. Ecology. an organism, usually an animal, that feeds on plants or other animals. In the context of marketing, the subject of this blog, the economic definition comesContinue reading “Confessions of an Amazon 2-Day Delivery Addict:”

Tell me what you want, what you really really want!

In the immortal words of the Spice Girls, “Tell me what you want, what you really really want!” Firms often struggle to know exactly what their consumers want and need, and social media influencers can help companies get those answers! Social media influencers often get a bad rap as fake, boujie, entitled, spoiled brats, butContinue reading “Tell me what you want, what you really really want!”

Confessions of a Media Junkie

I need help! Digital media is my drug of choice, I am a media junkie! I am constantly on my phone when I am out, or I am on my computer or watching tv when I am home. I love consuming information, and in this digital age, it has never been easier. I am ashamedContinue reading “Confessions of a Media Junkie”

Snake Oil and Flim Flam -What is Ethical Marketing?

The early 1900s was a dangerous place for consumers. Anyone could sell anything, with no one checking on the claims of the product or the ingredients! You might purchase cough syrup from a street peddler that was nothing more than brown water and lemon, or it could contain something dangerously addictive, like cocaine! Thankfully thatContinue reading “Snake Oil and Flim Flam -What is Ethical Marketing?”

Plan SMART to reach your goals!

Setting goals is a helpful and measurable asset on your way to being successful in anything you want to do in life. This can be especially helpful in business and marketing as well as in your personal life. Having goals can help you focus your ideas and your energy to help you reach the objectivesContinue reading “Plan SMART to reach your goals!”

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