Top 5 Reasons You Should Be Using Pinterest for Marketing!

There are so many social media platforms these days, and the landscape is continually evolving. One of my favorite platforms, as a consumer and as a marketer is Pinterest! Here are my top 5 reasons that businesses shouldn’t ignore Pinterest: 1. HUGE Amount of Users Worldwide Pinterest has roughly 459 million monthly active users. 100Continue reading “Top 5 Reasons You Should Be Using Pinterest for Marketing!”

Tales of a YouTube Addict

           I can admit it, I’m addicted to YouTube. I am an internet native Millennial after all, and only one of about 2 billion monthly users logged into YouTube (Newberry, 2021). I watch so much YouTube that I pay for YouTube Premium to filter out annoying ads before, after, and during videos. For many people,Continue reading “Tales of a YouTube Addict”

Marketing Implications

Pinterest is one of my favorite social media sites. I use Pinterest nearly daily and have pinned thousands of ideas, photos, and recipes, among other pins. According to Barnhart from Sprout Social (2021), I am not the only “Pinterista”, 42% of all women on the internet use Pinterest, and the platform has about 400 million+Continue reading “Marketing Implications”

Logos and Branding

What is the deal with the Starbucks logo? We’re not the first person to ask this question. Starbucks’ (2021) brand mission is “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Despite being a wildly successful brand with revenue of over 6.19 billion in 2019, theContinue reading “Logos and Branding”

The Future of Digital Advertising!

Mobile Marketing             Since 2014 mobile internet usage has surpassed desktop internet usage, and this number is still on the rise today (Dodson, 2016). The mobile audience is very large and always expanding. 67.04 % of the entire world’s population own mobile phones (Turner, 2021). This is an excellent opportunity to reach a large numberContinue reading “The Future of Digital Advertising!”

P&G and the New Product

I have chosen Proctor and Gamble as the parent company of my product’s brand. It appears that P&G is the umbrella company over more than sixty other brands. P&G is a trusted and established company with one hundred and eighty-one years of experience in the world of self, family, and home care products. P&G’s mottoContinue reading “P&G and the New Product”

Green For Profit, or Green For the Environment?

A new trend of being ethically sourced, sustainable, or “green” is appearing in every sector. Is it real? Or are companies cashing in? I can’t say for sure. Starbucks appears to be a surprisingly ethical and socially conscious brand. Although Starbucks’ pricing is not known as cheap, at least part of their reasoning is dueContinue reading “Green For Profit, or Green For the Environment?”

Under Armour: Where Do We Go From Here?

In the Under Armour case study there are a few different market segments mentioned. Under Armour used demographic segmentations to analyze male vs. female consumers. Under Armour used demographics in analyzing the fact that out of their $2.3 Billion in sales, only $500 Million was from their women’s apparel line (University of Virginia, 2016).         Continue reading “Under Armour: Where Do We Go From Here?”

Confessions of an Amazon 2-Day Delivery Addict:

What type of Consumer are you? What is a “consumer”? From Dictionary.com: Consumer noun a person or thing that consumes. Economics. a person or organization that uses a commodity or service. Ecology. an organism, usually an animal, that feeds on plants or other animals. In the context of marketing, the subject of this blog, the economic definition comesContinue reading “Confessions of an Amazon 2-Day Delivery Addict:”

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