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All Press is Good Press for the Pepsi Refresh Campaign and its Triple Bottom Line loving Segment

From the Harvard Business Review: The triple bottom line is a business concept that posits firms should commit to measuring their social and environmental impact—in addition to their financial performance—rather than solely focusing on generating profit, or the standard “bottom line” (Miller, 2020) In 2009 Pepsi chose to forgo the traditional Super bowl Marketing itContinue reading “All Press is Good Press for the Pepsi Refresh Campaign and its Triple Bottom Line loving Segment”

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