strategy – Info Quest

School Update – Campaign Thoughts and Feelings

Feelings I feel relieved that this class is nearly over, and I feel ok about the marketing campaign itself. It was hard to come up with campaign tactics when I had no product or concept to make them about. This could have been included in the class to make it easier. Generally, you know whatContinue reading “School Update – Campaign Thoughts and Feelings”

Is Emotional Capital Important?

It’s the most important factor in sustainability and true success. STATEMENT: The authors (Huy and Shipilov, “The Key to Social Media Success Within Organizations”) argue that the main reason some social media initiatives fail to bring benefits to companies is that the initiatives do not create emotional capital, which they define as a strong emotional connectionContinue reading “Is Emotional Capital Important?”

REFLECTION: Thoughts on the Course

Most Important Two elements stick out to me among the many important pieces of a successful marketing campaign, knowing your segment, and understanding your objectives. Objectives “Well established objectives and goals will form the foundation of full marketing plan strategies and tactics” (Seltzer, 2010). Setting objectives gives a marketer orContinue reading “REFLECTION: Thoughts on the Course”

Summary of “Two Hearts In Three-Quarter Time: How To Waltz The Social Media/Viral Marketing Dance” by Kaplan and Haenlin (2011)

Summary: It can be a very delicate dance trying to manufacture “viral” marketing. Kaplan and Haenlein’s 2011 article explores the intricate relationship between social media and viral marketing. The “social media/viral marketing waltz” is described through six concepts executives and marketers can utilize to achieve success. The following is a summary of the article. 1.Continue reading “Summary of “Two Hearts In Three-Quarter Time: How To Waltz The Social Media/Viral Marketing Dance” by Kaplan and Haenlin (2011)”

Why should we use Marketing Objectives?

How does a firm know that they are on track to succeed? What is the focus of each department, or the firm as a whole? These questions are answerable by establishing marketing objectives or goals. Setting goals and objectives give employees and other stakeholders something to work towards. These goals canContinue reading “Why should we use Marketing Objectives?”

Plan SMART to reach your goals!

Setting goals is a helpful and measurable asset on your way to being successful in anything you want to do in life. This can be especially helpful in business and marketing as well as in your personal life. Having goals can help you focus your ideas and your energy to help you reach the objectivesContinue reading “Plan SMART to reach your goals!”