Tag Archives: Under Armour

In the Under Armour case study there are a few different market segments mentioned. Under Armour used demographic segmentations to analyze male vs. female consumers. Under Armour used demographics in analyzing the fact that out of their $2.3 Billion in sales, only $500 Million was from their women’s apparel line (University of Virginia, 2016).         Continue reading “Under Armour: Where Do We Go From Here?”